Want to PR your business but don’t want to shell out for an outside agency to handle it for you? It’s always possible to handle some PR activity yourself. There is a wealth of opportunities to gain coverage for your retail business in your local press and online. There are three main areas you should …
Writing a book can be one of the most difficult things in the world to do. While each author’s experience is very different, the process is almost always the same. Winston Churchill, the author of many books in addition to being one of the most significant world leaders in history, once summed it up by …
These days, everyone seems to buy into the importance of being green. Large corporations, small startups, universities, and other organizations are proud of being environmentally friendly – and they want the world to know it. As the green movement grows, it will become increasingly difficult for any single entity to distinguish itself where “greenness” is …
Now is a time for considerable change for the human race. Things are a foot that not necessarily threaten the way of life currently enjoyed by millions of people, but perhaps are percolating with the possibility of drastically altering the way individuals from all walks of life interact with one another, and the way they …
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today’s new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful. But there is one …
At the middle part of the 20th century, divorce records have become accessible to the public when the Freedom to Information Act of 1966 has taken effect in the year that followed. Even if the Privacy Act of 1974 came to interfere, the divorce records remain to be public records that are accessible to anyone …
Whether you are promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you’re selling. Promotion often revolves around your key market differentiators – the things about you that make you different and better than your competition. However, when it comes …
The 1970′s counter-cultural poem “The Revolution Will Not Be Televised” couldn’t be further from the truth today, as we see governments shutting down social media outlets. “The Great Lie” is harder to maintain than ever before, as self-created content via social media has spread to the Middle East and worldwide. While President Mubarak and many …
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print. Tom Rosenstiel, the director of …
Suppliers are staying abreast of international events, keeping close tabs on products they can replicate and cash in on. When Prince William of Wales announced his engagement to Kate Middleton in mid-November 2010, halfway around the globe, China makers kept their eyes peeled for business opportunities. And when high-resolution photos of the engagement ring were …